Pherb

The explosion of cannabis brands has been a boon for branding and design shops — but maybe not as much for the consumers. The category is crowded with lookalikes that don't seem to understand the different mindsets of customers. When some very entrepreneurial and knowledgeable growers approached Agent to create a name, brand and identity for their new cannabis company and CBD product line, they wanted to do things differently. We agreed. The result is pherb. First and foremost a self-care company, pherb is about products that promote health and well-being for the discerning consumer. It's a brand that feels at home alongside national health and wellness brands with no stigma attached. And retailers have started taking notice. The clean packaging design, unique brand voice and memorable name are making pherb a standout brand in the category.